NEW DELHI: Hollywood movie studio Lionsgate has acquired streaming rights of multiple movies from PVR Pictures for its video-on-demand service Lionsgate Play. The deal includes several titles that will premiere on the service and some that have already released in theatres.
The films will be released in batches, Lionsgate said in a statement. For instance, this June Lionsgate Play will release Bandidas, a Western action comedy film starring Salma Hayek and Penélope Cruz and Jet Li’s Kiss Of The Dragon as part of its Friday Blockbusters series.
The service started the initiative during the lockdown to keep in line with the fact that people look forward to new releases on Fridays and has seen its streams go up by 80% since then.